WUEB Experts Weekly Review: Research, Projects and Academic Successes (20–26 July 2026)

What connects public safety, a child’s first pocket money, a EUR 3 duty added to a parcel from China, and gold transferred to a blockchain? In each case, a seemingly minor change can influence the decisions of individuals, businesses or public institutions.

This week, WUEB experts addressed civil protection, the future of logistics, children’s financial education, consumer behaviour, taxation and the risks associated with digital assets.

Universities join the civil protection system

WUEB expert: Professor Czesław Zając, Rector of Wroclaw University of Economics and Business

Lower Silesia is developing Poland’s first academic civil protection support system of its kind. DAKOL will bring together academic expertise, university resources and student engagement to help the region prepare for emergencies. WUEB will contribute its expertise in logistics and management, both of which are essential to the effective operation of public authorities and emergency services.

Source: https://wroclawskiefakty.pl/dolny-slask-tworzy-pierwszy-taki-system-w-polsce-naukowcy-i-studenci-pomoga-chronic-mieszkancow/

By 2040, logistics will no longer be merely a support function

WUEB expert: Associate Professor Maja Kiba-Janiak

Disrupted supply chains, predictive analytics and process integration are changing the role of logistics. What was once regarded as a supporting function is becoming a source of business value and competitive advantage. The main challenge is no longer access to technology, but its effective implementation and an organisational culture that supports digitalisation.

Source: https://www.nowagospodarka2040.org/blog/logistyka-w-przemysle-2040-nowe-pole-bitwy-o-rentownosc-produkcji

What sales data cannot tell us about coffee and tea

WUEB expert: Associate Professor Magdalena Sobocińska

Sales figures show what consumers choose. They do not, however, fully explain why people make particular decisions. Market research becomes most valuable when methodological rigour is combined with an understanding of genuine business problems and the mechanisms shaping consumer behaviour.

Source: https://dziennikzachodni.pl/rynek-kawy-i-herbaty-analiza-trendow-zachowan-konsumentow-i-danych-ktore-wspieraja-skuteczne-decyzje/ar/c3p2-29197011

83 per cent recognise its importance, but only 15 per cent act regularly

WUEB expert: Dr Magdalena Swacha-Lech

Poland’s first recurring assessment of children’s financial education has revealed a clear gap between parents’ beliefs and their everyday practice. Although 83 per cent consider financial education important, only 15 per cent engage in educational activities several times a week. Parents most often discuss shopping and saving, while investing, taxation and insurance receive far less attention.

Source: https://www.biznesinfo.pl/rodzice-chca-uczyc-dzieci-o-pieniadzach-ale-nie-bardzo-wiedza-jak-wnioski-z-badania-edukacji-finansowej-dzieci-dd-wdd-210726

The EUR 3 charge changing the behaviour of customers and platforms

WUEB expert and author of the analysis: Dr Dominika Florek-Sapkowska

The new duty on low-value parcels from outside the European Union has coincided with double-digit falls in the number of shipments sent directly from China. It is still unclear how much of this decline results from the additional charges and how much from the seasonal summer slowdown. Platforms are already adapting their logistics by moving more stock to warehouses within the European Union.

Source: https://www.bankier.pl/wiadomosc/Polacy-rezygnuja-z-zakupow-z-Chin-Clo-odstrasza-kupujacych-9170960.html

Three changes businesses need to watch

WUEB expert and author of the analyses: Dr Dominika Florek-Sapkowska

Draft proposal UD116 may change the rules governing lump-sum taxation for some businesses and rental income. It remains a proposal rather than binding law. The current provisions governing tax relief for robotisation are due to expire at the end of 2026. Businesses may also claim a one-month exemption from selected social security contributions, although health insurance contributions remain payable.

Sources:

https://www.bankier.pl/wiadomosc/Rzad-szykuje-podwyzke-ryczaltu-Zmiany-obejma-takze-najem-9170571.html

https://www.bankier.pl/wiadomosc/Firmy-moga-odliczyc-150-proc-wydatkow-na-roboty-Ulga-moze-zniknac-z-koncem-2026-r-9171208.html

https://www.bankier.pl/wiadomosc/Miesiac-bez-skladek-ZUS-Przedsiebiorcy-moga-zaoszczedzic-prawie-2-tys-zl-9171680.html

When does a child’s lemonade stand become a business?

WUEB expert and author of the analysis: Dr Dominika Florek-Sapkowska

Children may occasionally sell lemonade, fruit or homemade cakes without using a cash register or registering with the sanitary authorities. The dividing line is whether the activity becomes regular and organised. Even a one-off stall must follow basic food hygiene and safety rules, including providing information about allergens.

Source: https://www.bankier.pl/wiadomosc/Dzieci-moga-sprzedawac-lemoniade-bez-kasy-fiskalnej-Sanepid-stawia-jeden-warunek-9171048.html

Gold on the blockchain: an asset or a promise?

WUEB expert: Associate Professor Aleksander Mercik

Tokenised gold makes trading easier and provides digital exposure to the price of the precious metal. At the same time, it changes the nature of the risk. The investor does not own physical gold, but a digital record whose value depends on the issuer’s credibility and the quality of the underlying collateral. Technology increases liquidity, but it does not eliminate the question of who guarantees the token’s value and how.

Source: https://www.bankier.pl/wiadomosc/Cyfrowa-alchemia-XXI-wieku-czy-zloto-na-blockchainie-to-bezpieczna-przystan-9170152.html

Lower yields, higher costs: a difficult harvest balance

WUEB expert: Associate Professor Bogusław Półtorak

The early harvest has ended in Lower Silesia. Farmers have brought in winter barley, and some farms have already sold this year’s crops. Lower yields combined with rising production costs are, however, weakening the financial position of farms.

Source: https://wroclaw.tvp.pl/94476692/slabe-zniwa-na-dolnym-slasku-plony-nizsze-koszty-wyzsze

European programmes brought closer to the public

WUEB expert: Dr Paweł Brusiło

Dr Paweł Brusiło, a member of the European Commission’s Team Europe Direct expert network, was included in the programme of the European Funds Zone at the St James Fair in Lębork. The discussions covered mobility, traineeships, volunteering and development opportunities available through European Union programmes.

Source: https://www.lebork.pl/aktualnosci/strefa-funduszy-europejskich-po-raz-pierwszy-na-jarmarku-sw-jakuba-w-leborku/

More research, expert commentary and projects: badania.uew.pl

Author: Justyna Morawska-Płoskonka

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