Topic filters:
WUEB experts:
Krzysztof Jajuga
Capital Markets & Investments, Personal Finance & Banking
Professor at WUEB and president-elect of the International Federation of Classification Societies (2025–2026). Advises on financial instruments (including digital assets), risk analysis, risk management tools, and econometric/statistical decision support. Engagements include work for the financial sector and regulators.
Key competencies: Capital markets and financial instruments (including digital assets), Risk analysis and risk-management frameworks, Econometric and statistical modelling for decision support, Asset valuation, AI value assessment in finance, Financial education and capability building
Marek Kośny
Socio-Economic Policy, New Technologies & Innovation
Professor at WUEB specialising in quantitative methods, data analysis, and decision-process modelling in socio-economic policy. Leads applied projects and expert analyses for public institutions and organisations. Supports clients with forecasting, labour-market and remuneration analysis, and research design.
Key competencies: Advanced statistical modelling and econometrics, Market, social, and labour-market forecasting, Decision models and optimisation, Survey design and delivery, Policy and programme evaluation frameworks, Applied analytics consulting (public and private sectors)
Małgorzata Krzywonos
New Technologies & Innovation, Food & Nutrition
Professor supporting organisations in implementing circular-economy (GOZ) models: mapping and valorising by-product streams, designing upcycling solutions, and delivering circular/ESG audits. Prepares and manages R&D projects financed via national and EU programmes (including Horizon Europe). Serves as an independent expert for the European Commission and national funding bodies.
Key competencies: Circular-economy strategy and implementation (GOZ), By-product valorisation and food upcycling, Circular/ESG audits and environmental reporting, R&D project design, evaluation, and governance, Consumer research for sustainable products, Grant and funding advisory (national and EU)
Katarzyna Piwowar-Sulej
Marketing & Branding, New Technologies & Innovation
Professor specialising in strategic HR, employer branding, and sustainable human-capital development, with 20+ years of business consulting and 17 years in HR executive roles. Delivers HR audits, organisational design, and HR process build-outs for start-ups and M&A contexts, aligned with ESG objectives. Recognised in the “World’s Top 2% Scientists” listing as reported by WUEB communications.
Key competencies: Strategic HR and competency development, Employer branding and talent management, HR audits (effectiveness, compliance, ESG alignment), HR operating models for start-ups and M&A, Organisational design and culture diagnostics ,Digital HR tools and process automation
Andrzej Dudek
New Technologies & Innovation
Specialist in deep learning and data analysis for economic applications. Author of Deep Learning Models for Economic Research (Routledge, 2025) and over 100 scientific publications; co-developer of R and Python packages for economic data analysis. Creator of over a dozen systems and applications deployed in companies and local government units. Chair of the Council of the Data Analysis Section of the Polish Statistical Society (SKAD-PTS, 2025–2026) and member of the Statistical Science Council at the President of Statistics Poland (GUS, terms 2020–2024 and 2025–2029).
Key competencies: Artificial intelligence, deep learning, data analysis, software engineering
Barbara Mróz-Gorgoń
Marketing & Branding
Professor at WUEB and Chair of the Advisory Board at Kotler Impact Poland. Advises on corporate and product brand repositioning, personal-branding strategies for leaders, and crisis communication, including media relations. Works on advanced consumer and sentiment analytics using digital data, and on AI/biometrics adoption in marketing processes.
Key competencies: Corporate and product brand (re)positioning, Rebranding strategy and delivery governance, Personal-branding programmes for leaders, Crisis communications and media relations, Consumer and sentiment analytics (digital data), AI/biometrics in marketing and sales workflows
Maciej Pondel
New Technologies & Innovation
Professor at WUEB and Technology Leader (Data & AI) at Univio, with 70+ delivered AI/ML initiatives. Provides AI readiness audits and delivery roadmaps, ML use cases (personalisation, scoring, forecasting), and BI platforms (data warehouses, KPI dashboards). Leads PoC-to-scale programmes for recommendation systems and chatbots with performance measurement.
Key competencies: AI readiness audits and transformation roadmaps, ML for personalisation, scoring, and forecasting, BI/data-warehouse architecture and KPI dashboards, Recommenders and chatbots (PoC → scale), Executive training in Data & AI strategy, AI applications in health/medicine contexts (as listed)
Marcin Hernes
New technologies and innovation
Specialist in artificial intelligence, multi-agent systems and AI-driven business decision support. Head of the Department of Process Management and Director of the Centre for Intelligent Management Systems at Wroclaw University of Economics and Business (WUEB). Has led R&D projects funded by NCBR (National Centre for Research and Development) for technology companies and public institutions, including work on chatbot systems, AI-based correspondence management and topographic object detection. Vice-President of the Polish Artificial Intelligence Society and member of IEEE (Institute of Electrical and Electronics Engineers). Author of over 200 scientific publications.
Key competencies: Artificial intelligence for business process support, multi-agent systems, intelligent decision support systems
Andrzej Raszkowski
Local Government & Public Administration, Socio-Economic Policy
Professor at WUEB providing end-to-end growth strategies, business plans/feasibility studies, EU funding documentation, and ESG/CSR reporting with action plans. Experienced trainer delivering executive workshops in Polish and English. Acts as an expert evaluator for the European Commission and national development agencies (as listed on the profile).
Key competencies: Growth strategy (audit → KPIs → implementation plan), Business plans and feasibility studies, EU funding and grant documentation, ESG/CSR reporting and action planning, Executive training (PL/EN), Strategic advisory for business and the public sector
Przemysław Seruga
Energy & Climate, Food & Nutrition
Professor at WUEB specialising in circular economy and renewables, including biogas/biomethane concepts and carbon-footprint-reduction projects. Delivers environmental and energy audits with CAPEX/OPEX analysis and CO₂-reduction planning. Supports investments with end-to-end documentation (including DNSH analyses) to accelerate decisions and financing.
Key competencies: Environmental and energy audits (CAPEX/OPEX, CO₂ plans), Circular-economy transformation programmes, Biogas/biomethane investment concepts, Investment documentation and compliance packages (including DNSH), Waste-valorisation pilots and MVP renewables, Carbon-footprint reduction and efficiency optimisation
Adam Sulich
Socio-Economic Policy, Energy & Climate, New Technologies & Innovation
Professor at WUEB specialising in green economic transition, sustainable strategic management, and labour-market analysis under climate and technology change. Delivers foresight and scenario work, predictive analytics (AI/ML), and ESG maturity assessments. Has participated in projects for international organisations including the Asian Development Bank (as listed on the profile).
Key competencies: ESG strategy and green-transformation roadmaps, Foresight and scenario analysis, Predictive analytics (AI/ML) for demand and skills, Green skills/green jobs modeling, ESG maturity assessments (innovation + digitalisation), Executive training in green/digital management
Mirosława Teleszko
Food & Nutrition
Specialist in plant-based and fermented food technology and alternative protein sources. Holds a postdoctoral degree (habilitation) in agricultural sciences, in the discipline of food technology and nutrition, and is a professor at Wroclaw University of Economics and Business (WUEB) in the Department of Food Technology and Nutrition. Has over 15 years of experience in research using chromatographic and spectrophotometric techniques and in designing product innovation for the food sector. Has led and contributed to projects funded by European sources (POIG, RPO WD, NCN) and the INTEREKON research excellence programme. Co-developer of an industrially implemented product innovation: curd-cheese substitutes made from hemp seed. Recipient of the Polish Ministry of Education and Science Award for implementation activity (2024) and the NOT Award for outstanding technical achievement (2023).
Key competencies: Plant-based and fermented food, food sector upcycling, alternative proteins, bioactive compounds, novel food, product innovation design for the Food Tech sector
Przemysław Wołczek
Local Government & Public Administration, Socio-Economic Policy
Professor at WUEB advising management boards and local governments on strategy design and implementation-from strategic workshops and consultation processes to ex-ante, ongoing, and ex-post evaluation. Combines qualitative and quantitative methods to produce implementation-ready recommendations. Has delivered 80+ projects across business and public administration (as stated on the profile).
Key competencies: Strategy design and implementation planning, Facilitation, workshops, and moderated stakeholder dialogue, Policy/strategy evaluation (ex-ante, ongoing, ex-post), Monitoring systems and indicator frameworks, Mixed-methods research (qual + quant), User-centred service/product design (Design Thinking)
Karolina Daszyńska-Żygadło
Energy & Climate, Capital Markets & Investments
Expert combining competence in company valuation and financial analysis with deep knowledge of sustainable development and energy transition. Designs and delivers ESG education programmes and workshops, from small-group sessions to audiences of 200. Experienced facilitator of stakeholder dialogues and double materiality assessments (DMA). Active coach and mentor for cleantech start-ups. Juror of the Sustainability Reports competition run by the Responsible Business Forum (Forum Odpowiedzialnego Biznesu). Author of over 60 scientific publications, including on the impact of ESG factors on firm market value.
Key competencies: ESG education, business valuation, stakeholder dialogue, double materiality assessment (DMA), energy transition, sustainable finance
Sebastian Grzesiak
Transport & Logistics, Energy & Climate, New Technologies & Innovation
Expert in electromobility, EV/eHDV charging infrastructure, and the integration of parking/logistics systems with digital mobility management. Delivers pre-investment analysis and due diligence, functional infrastructure audits, and electromobility development strategies focused on CAPEX/OPEX optimisation. Works across logistics real estate, retail parks, and transport-infrastructure contexts (as listed on the profile).
Key competencies: EV/eHDV charging infrastructure (design and rollout), Smart charging and grid/site integration, Due diligence and pre-investment analysis, Functional audits of mobility infrastructure, Electromobility strategy (CAPEX/OPEX optimisation), Digital mobility operations (parking/logistics integration)
Kamil Hudaszek
Capital Markets & Investments, New Technologies & Innovation
Specialist in designing and implementing AI and advanced analytics solutions, particularly for finance, capital markets, and risk/decision processes. Works with alternative and unstructured data, reinforcement learning, and natural language processing to build decision-support and predictive systems. Delivers solutions from prototyping through integration with organisational systems, including cloud and process automation (as stated on the profile).
Key competencies: AI solution design and implementation (including agent-based systems), Predictive modelling for finance and management, Alternative and unstructured data pipelines, NLP and reinforcement learning methods, Automation of reporting and risk analytics, CRM/analytics tooling optimisation and integration
Julia Majewska
Socio-Economic Policy, New Technologies & Innovation
Doctoral candidate at WUEB specialising in the New Space Economy and the use of AI in economic analysis. Member of the Student Council to the President of the Polish Space Agency since July 2025 (as stated on the profile). Supports organisations with feasibility, risk, and strategic analyses for space and new-technology initiatives, including public-policy review and recommendations.
Key competencies: Space-sector economics (New Space Economy), Economic feasibility and risk assessment for space projects, AI methods in economic analysis, Innovation and digital transformation advisory, Public-policy review and decision support, Strategic recommendations for technology deployment
