Prof. dr hab. Katarzyna Piwowar-Sulej
Marketing & branding, New technologies & innovation
Professor of economic sciences in the discipline of management and quality sciences. Specialises in strategic HR, employer branding and sustainable human capital development. Has over 20 years of business advisory experience, including 17 years in HR director roles in manufacturing, IT and finance. Author of 200+ scientific publications in leading journals such as Human Resource Management, Journal of Business Ethics and Personnel Review. Conducts research projects funded by the European Social Fund and the National Science Centre, combining academic research with implementation practice in organisations.
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Services for business
- HR audit (hard & soft) – comprehensive diagnosis of effectiveness, legal compliance and ESG goals; optimisation roadmap
- Organisational structure design – architecture aligned with strategy and scalable growt
- Building HR processes in start-ups and M&A – teams from scratch, integration and change management
- HR procedures and systems – policies, codes of ethics, incentive systems, employer branding, reduced working time
- Development programmes – onboarding, Gallup workshops, talent programmes, organisational culture assessments
- Digital HR – selection and implementation of IT tools; automation of HR processes
Industry specialisation
- Strategic HR and competence development
- Sustainable people development and leadership
- Collaboration-enabling organisational culture
- Integrating HR with CSR and sustainability
- HR process digitalisation
Research expertise
- Professor of economic sciences at WUEB
- Author of 200+ publications in leading international journals
- Included in the World’s Top 2% Scientists ranking (Stanford)
- Recipient of the “Personality of the Year 2025” title (Science category)
- Principal investigator of ESF- and NCN-funded research projects
- Member: Academy of Management; Scientific Society for Organization and Management (TNOiK); Scientific Council of the “Inicjatywa 7/4/3” Association
- Teaching and research experience in HR and people management
Related materials
Related external resources
Pay transparency – a step toward equality or a source of conflict?
The 4-day workweek. Is this the future of the job market, or just a passing fad?
Wrocław University of Economics and Business
WUEB focuses its research on six key pillars: analytical economics and finance; management and quality; digital economy and data science; sustainable supply chains; food technology; and public policies supporting ESG. Interdisciplinary teams combine expertise across fields and translate research results into solutions ready for implementation.
As an entrepreneurial university, we co-create value together with business—from rapid expert consultations to long-term R&D programmes. Our interdisciplinary teams deliver advanced data analyses, ESG and quality audits, business models, and solutions based on AI and the green transition; we measure outcomes with shared KPIs such as partner satisfaction, implementation value, and relationship durability.
Through a “one-stop” approach, we connect experts, research infrastructure, and technology transfer managers to provide ready-to-use recommendations and solutions at the pace required by the market.
