WUEB Experts Weekly Review: Research, Projects and Academic Successes (29 June–5 July 2026)

The past week showed how widely the expert voice of Wroclaw University of Economics and Business is present in public debate: from sustainable development, climate scenarios and international impact rankings to the regional economy, technology investment, tariffs, banking, cryptocurrencies, artificial intelligence and brand building. At the centre of these themes are WUEB researchers who help explain issues that matter to residents, businesses, public institutions and decision-makers.

Sylwetki: Joanna Harasym

WUEB expert: prof. dr hab. inż. Joanna Harasym

Wrocławskie Fakty published a profile of Professor Joanna Harasym, a researcher at Wroclaw University of Economics and Business. The article presents her through her academic record, sustained research interests and presence in expert communities. 

Such profiles help readers see the people behind research findings, projects and cooperation with the socio-economic environment. The University’s expert voice becomes easier to understand when it is linked to a specific academic biography, research field and professional experience. 

https://wroclawskiefakty.pl/joanna-harasym/

WUEB included in the Times Higher Education Sustainability Impact Ratings 2026 for the first time

WUEB event: Wroclaw University of Economics and Business

Wroclaw University of Economics and Business has been included in the Times Higher Education Sustainability Impact Ratings 2026 for the first time. The ranking assesses universities through their contribution to the UN Sustainable Development Goals, including quality education, responsible economic activity, climate action, health, equality and partnerships. 

WUEB’s presence in the ranking signals that the role of an economics and business university goes beyond teaching and academic publications. It also includes social impact, cooperation with external partners and the development of knowledge that supports better public and economic decisions.

https://badania.uew.pl/uew-po-raz-pierwszy-w-times-higher-education-sustainability-impact-ratings-2026/

Renewal of Professor Maria Romanowska’s doctoral diploma

WUEB expert: prof. dr hab. Ewa Stańczyk-Hugiet

Gazeta SGH reported on the ceremony marking the renewal of Professor Maria Romanowska’s doctoral diploma. The article refers to Professor Ewa Stańczyk-Hugiet, a researcher at Wroclaw University of Economics and Business whose work is connected with strategic management and organisation studies. 

The article points to the continuity of academic schools, master–student relationships and the exchange of ideas between universities. For WUEB, it also marks a presence in an important discussion about the achievements of Polish management scholarship. 

https://gazeta.sgh.waw.pl/ludzie-i-wydarzenia/odnowienie-dyplomu-doktorskiego-profesor-marii-romanowskiej

Is the European economy under pressure?

WUEB event: conference at Wroclaw University of Economics and Business

Echo24 covered the pressures facing the European economy in a report on the conference “The competitiveness of the Polish economy in the face of European Union challenges”, held at Wroclaw University of Economics and Business. 

This subject is highly relevant for an economics and business university because it connects macroeconomic analysis with questions about consequences for regions, enterprises and the labour market. Such topics call for a voice that goes beyond headlines and explains the mechanisms: where the pressure comes from, who will feel it and which decisions can reduce risk. 

https://echo24.tv/pl/11_wiadomosci/96590_europejska-gospodarka-pod-presja.html#goog_rewarded

Big Future: what awaits us in a world 4°C warmer?

WUEB experts: dr hab. Bożena Ryszawska, Professor of the WUEB; dr Anna Baraniecka, Professor of the WUEB; dr Ewa Brzozowicz

Badania.uew.pl published a report on Big Future, a project developed by the Green Team – Centre for Sustainable Development at WUEB. The project is led by Dr hab. Bożena Ryszawska, Professor of the WUEB; Dr Anna Baraniecka, Professor of the WUEB; and Dr Ewa Brzozowicz. 

The project translates knowledge about climate change into the language of institutional, urban, economic and public decision-making. Future scenarios help organisations prepare for different possible pathways, rather than responding only when the consequences of change have already become costly and difficult to reverse. 

https://badania.uew.pl/big-future-co-nas-czeka-w-swiecie-cieplejszym-o-4-stopnie-badacze-uew-buduja-scenariusze-dla-decydentow/

The end of fully free business accounts. What banks now offer 

WUEB expert: dr Dominika Florek-Sapkowska

Bankier.pl published an article on changes in business account offers and the end of fully free solutions for entrepreneurs. The analysis was prepared by Dr Dominika Florek-Sapkowska from WUEB’s Department of Financial Accounting, Taxes and Audit. 

The subject is practical, but its relevance goes beyond a comparison of fees. The cost of banking services affects the daily operation of micro and small businesses. It also shows how the relationship between banks and business clients is changing. 

https://www.bankier.pl/wiadomosc/Ranking-najlepszych-kont-firmowych-lipiec-2026-r-9161883.html

Dematerialised billions and a Polish-Estonian hunt. For current and future Zondacrypto clients

WUEB expert: dr hab. Aleksander Mercik, Professor of the WUEB

Bankier.pl covered a story concerning the cryptocurrency market and Zondacrypto clients. The article includes comments from Dr hab. Aleksander Mercik, Professor of the WUEB, whose research covers crypto-asset markets, investment portfolio management and investment risk. 

Cryptocurrencies are no longer a narrow technological curiosity. They bring together finance, law, investment risk and consumer protection. This is why expert commentary is especially useful in this area. 

https://www.bankier.pl/wiadomosc/Zdematerializowane-miliardy-i-polsko-estonskie-polowanie-Dla-obecnych-i-przyszlych-klientow-Zondacrypa-9160340.html

Attracting an investor is not enough

WUEB expert: dr hab. Bogusław Półtorak, Professor of the WUEB 

Badania.uew.pl published an article based on comments by Dr hab. Bogusław Półtorak, Professor of the WUEB, on major technology investments in Poland. The starting point was a discussion about Taiwanese technology companies’ interest in Lower Silesia and what such investments could mean for the region. 

The key message is clear: attracting an investor is not enough. Real value emerges when investment builds skills, strengthens local firms, develops talent and leaves a lasting mark on the regional economy. 

https://badania.uew.pl/nie-wystarczy-tylko-przyciagnac-inwestora-prof-boguslaw-poltorak-o-duzych-inwestycjach-technologicznych-w-polsce/

https://www.radiowroclaw.pl/articles/view/161959/Wroclawska-gospodarka-z-roku-na-rok-jest-coraz-mocniejsza-Obecnie-mamy-juz-ponad-160-tysiecy-zarejestrowanych-firm

Interview of the Day: Dr hab. Mirosław Moroz on new tariffs on goods from China

WUEB expert: dr hab. Mirosław Moroz, Professor of the WUEB

Radio Wrocław spoke to Dr hab. Mirosław Moroz, Professor of the WUEB, about new tariffs on goods from China. The issue brings together trade policy, the competitiveness of European firms, product prices and tensions in global supply chains. 

Tariffs are often presented as a simple instrument for protecting a market, but their effects are usually more complex. They can strengthen some industries, burden others, affect consumers and change business decisions on imports, production and investment. 

https://www.radiowroclaw.pl/articles/view/161975/Rozmowa-Dnia-Dr-hab-Miroslaw-Moroz-o-nowych-clach-na-towary-z-Chin

There is still a world beyond AI. How does artificial intelligence affect the economy?

WUEB expert: dr hab. Artur Klimek, Professor of the WUEB

Dziennik Gazeta Prawna published an article on the impact of artificial intelligence on the economy. It includes comments from Dr hab. Artur Klimek, Professor of the WUEB, an expert who analyses economic phenomena in a wider international context. 

This is a valuable contribution to a debate that often moves between uncritical enthusiasm and fear of automation. An economic perspective makes it possible to ask where artificial intelligence truly creates productivity, where it changes models of work and where it remains primarily an investment slogan. 

https://edgp.gazetaprawna.pl/magazyn/artykuly/11270805,istnieje-jeszcze-swiat-poza-ai-jak-sztuczna-inteligencja-wplywa-na-go.html

Interview with Anna Andrych, Management Board Member of the Think Tank Marka Polska Foundation

WUEB expert: dr hab. Barbara Mróz-Gorgoń, Professor of the WUEB

Wprost Biznes published an interview with Anna Andrych from the Think Tank Marka Polska Foundation. The article refers to Dr hab. Barbara Mróz-Gorgoń, Professor of the WUEB, an expert in brand, communication and management. 

The topic matters for discussions about economic reputation, recognition and responsible image-building. A brand is not only a matter of promotion. It is a promise of quality, consistency and credibility that must be confirmed through action. 

https://biznes.wprost.pl/firmy-i-rynki/12377481/rozmowa-z-anna-andrych-czlonkiem-zarzadu-fundacji-think-tank-marka-polska.html

badania.uew.pl – because the world needs competent voices when noise drowns out reason.

Author of text: Barbara Grzelczak

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