The Earth Is Heating Up, and So Is Your Wallet. Dr Milena Kowalska from WUEB on Why Sustainability Is Not a Trend but a Survival Strategy

You don’t have to be an activist holding a banner. It’s enough not to buy yet another thing you don’t really need,” says Dr Milena Kowalska, expert at the Wroclaw University of Economics and Business and Vice President of the One More Tree Foundation.

In a conversation featured in the series “Everything You Ever Wanted to Know About Money” by Internetowykantor.pl, Dr Kowalska shares insights that are hard to ignore:

• That a white-painted roof can lower your home’s temperature—and your electricity bills.
• That a small wildflower meadow on your balcony can outperform your air conditioner.
• That children who plant trees are far less likely to cut them down later.
• That buying local products is not just an eco-conscious decision—it’s also economically sound.

„Compared to the 1990s, we’ve seen a 167% increase in climate-related deaths among people aged 65 and older—due to heatwaves, air pollution, and cardiovascular and respiratory diseases”

— warns Dr Milena Kowalska, WUEB

This is not a conversation about “green trends.”
It’s a conversation about how not to get boiled—literally and financially.

Special recognition also goes to host Agnieszka Nejman, whose thoughtful and natural interviewing style brought the key messages to the forefront. It’s exactly the kind of media space we need—where experts can speak meaningfully and accessibly about what truly matters.

Key Takeaways:

• Sustainability is not a cost. It’s an investment
  — In energy, in health, in the future. And in lower bills.
• Your choices matter.
  Even if it’s just a flower box on your balcony.
• Green change starts with… your fridge.
  Local produce, less plastic, less waste. More purpose.

Listen to the full conversation with Dr Milena Kowalska and find out how to stay cool—without getting tricked by the air conditioner:
Wallet vs. Planet – YouTube

badania.uew.pl/en – because a green future is not a trend. It’s a deadline.