Prof. dr hab. Inż. Małgorzata Krzywonos
New technologies and innovation, Food and diet
Professor of agricultural sciences; habilitated doctor of agricultural sciences in the field of food technology and human nutrition. She supports management boards of food, biotech and municipal companies in the transition to a circular economy (CE): mapping and valorising by-product streams, designing upcycling solutions, conducting circularity/ESG audits and market/consumer-acceptance research. She also prepares and manages R&D projects with external funding (NCBR, PARP, Horizon Europe).
Her research focuses on valorisation of by-products from the food industry, food upcycling, and the development of business models within CE and sustainable food systems. Independent expert for: the European Commission and NCBR (since 2010), PARP, and the Romanian Executive Agency for Higher Education, Research, Development and Innovation Funding (since 2012). Vice-Chair of the Board of the Committee of Commodity Science / Quality Sciences (2023–2026) at the Polish Academy of Sciences (PAN), Poznań Branch.
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Services for business
- Strategic CE advisory: potential assessment, circular model design, upcycling implementations
- Development and evaluation of R&D projects (NCBR, PARP, Horizon Europe): concept, risk, funding
- Expert opinions and assessments: substantive reviews, environmental and economic efficiency, CE audits
- Consumer research and communication for sustainable products: surveys, Delphi, focus groups (FGI); support for marketing strategy
- Training and workshops for boards and R&D teams (circular business models, by-product valorisation, ESG, grant writing, commercialisation)
Industry & application areas
- Upcycling and valorisation of food-industry by-products
- Sustainable food systems and pro-environmental communication
- Product and process innovation in the food and biotech sectors
- Design and evaluation of R&D projects
- Consumer research and acceptance analysis for sustainable products
- ESG, environmental reporting and circularity audits (CE)
- Advisory on obtaining national and EU funding
- Training and mentoring in innovation, grants and circular economy
Research expertise
- CE applications in the food industry and the municipal sector
- Valorisation of by-products and waste from the agri-food industry (zero-waste, upcycling)
- Consumer attitudes towards upcycled food and sustainable products
- Technological, economic and environmental assessments of innovation
- Business models based on circularity principles
- Design, management and evaluation of projects (H2020, Horizon Europe, NCBR)
- Barriers to implementing CE and environmental policies in the EU
- Science and sustainability communication (narrative and educational strategies)
Memberships and editorial roles
- European Federation of Biotechnology (EFB), Upcycled Food Association (UFA), Polish Society of Food Technologists (PTTŻ), European Academy of Management (EURAM)
- Editorial boards: Polish Journal of Environmental Studies; Associate Editor: Journal of the Science of Food and Agriculture (Wiley)
Selected collaboration experience
Dijo Baking Horeca Service (Zabrodzie), Gorzelnia Ruskie Piaski, Winnica Świdnicka, Eko-Max Recykling (Warsaw), ZGO GAĆ (Oława), Farmer Group (Nadolice Wielkie), 3H Lab, JARS Sp. z o.o., Grupa Polmlek, Fresenius Kabi; since 2021, scientific advisor at ESV S.A.
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Wrocław University of Economics and Business
WUEB focuses its research on six key pillars: analytical economics and finance; management and quality; digital economy and data science; sustainable supply chains; food technology; and public policies supporting ESG. Interdisciplinary teams combine expertise across fields and translate research results into solutions ready for implementation.
As an entrepreneurial university, we co-create value together with business—from rapid expert consultations to long-term R&D programmes. Our interdisciplinary teams deliver advanced data analyses, ESG and quality audits, business models, and solutions based on AI and the green transition; we measure outcomes with shared KPIs such as partner satisfaction, implementation value, and relationship durability.
Through a “one-stop” approach, we connect experts, research infrastructure, and technology transfer managers to provide ready-to-use recommendations and solutions at the pace required by the market.
