{"id":41703,"date":"2025-12-22T14:18:51","date_gmt":"2025-12-22T13:18:51","guid":{"rendered":"https:\/\/badania.uew.pl\/?p=41703"},"modified":"2026-01-26T13:16:11","modified_gmt":"2026-01-26T12:16:11","slug":"an-ultra-fast-fashion-hub-near-wroclaw-what-do-we-really-buy-when-we-click-order","status":"publish","type":"post","link":"https:\/\/badania.uew.pl\/en\/an-ultra-fast-fashion-hub-near-wroclaw-what-do-we-really-buy-when-we-click-order\/","title":{"rendered":"An\u00a0Ultra Fast\u00a0Fashion Hub near\u00a0Wroc\u0142aw. What Do We Really Buy When We Click \u201cOrder\u201d?\u00a0"},"content":{"rendered":"\n
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Just outside\u00a0Wroc\u0142aw, a major\u00a0logistics\u00a0hub of one of the world\u2019s largest\u00a0ultra fast\u00a0fashion platforms has been launched. Thousands of jobs are expected to be created.\u00a0At first glance, it\u00a0looks like a success story: investment, employment, regional development.\u00a0In an interview with Radio\u00a0Wroc\u0142aw, Karolina\u00a0Daszy\u0144ska-\u017bygad\u0142o<\/a>, PhD, from\u00a0Wroc\u0142aw\u00a0University of Economics and Business, raises a fundamental question:\u00a0should we really be celebrating this model of growth?<\/em>\u00a0<\/strong><\/p>\n\n\n\n

\"An<\/figure>\n\n\n\n

Fast fashion vs\u00a0ultra fast\u00a0fashion: a difference that changes the scale<\/strong>\u00a0<\/h2>\n\n\n\n

Fast fashion already transformed the industry by replacing four seasons with up to twelve \u201cmicro-seasons\u201d a year. Ultra fast fashion goes even further. It relies on a constant stream of new products, algorithm-driven recommendations and extreme ease of purchasing: a few clicks, another suggestion, another promotion. <\/p>\n\n\n\n

The result is clothing that is cheap, visually attractive online, but often short-lived, difficult to repair and misleading at the point of purchase. As the expert points out, this model fuels overconsumption while hiding its real costs. <\/p>\n\n\n\n

The invisible price: waste, labour conditions and Ghana<\/h2>\n\n\n\n

The fashion industry generates around 92 million tonnes of waste every year. In Poland alone, approximately 400,000 tonnes of textile waste are discarded annually. On average, Europeans throw away about 11 kg of textiles per person per year. <\/p>\n\n\n\n

Most of this waste does not remain in Europe. It is shipped in containers to poorer regions, including Ghana, where it becomes a severe local environmental and social problem, polluting soil and water and overburdening communities. <\/p>\n\n\n\n

When we throw away a T-shirt, the problem does not disappear – it simply changes location.<\/strong>\u00a0<\/p>\n\n\n\n

A regional question, not just an economic one<\/h2>\n\n\n\n

The logistics hub near Wroc\u0142aw serves the entire European market. No production takes place there, but it is from this location that millions of parcels will be dispatched – many of them turning into waste shortly afterwards.<\/p>\n\n\n\n

Universities in Poland have already withdrawn from cooperation with fast fashion platforms after public criticism, citing inconsistency with their mission and sustainability commitments. This sends a broader signal.<\/p>\n\n\n\n

For regional authorities and development agencies, investment decisions are no longer evaluated solely in terms of jobs created. Increasingly, they shape the long-term reputation of a region and influence trust, talent attraction and social cohesion.runek regionu wp\u0142ywa na jako\u015b\u0107 kolejnych inwestycji, przyci\u0105ganie talent\u00f3w oraz sp\u00f3jno\u015b\u0107 lokalnej wsp\u00f3lnoty.\u00a0<\/p>\n\n\n\n

Is change possible?<\/h2>\n\n\n\n

Despite the scale of the problem, there is cautious optimism. Slow fashion and second-hand markets are growing rapidly. Forecasts suggest that by 2035, the second-hand clothing market could surpass fast fashion in value. <\/p>\n\n\n\n

This shift\u00a0indicates\u00a0a growing awareness among consumers and increasing pressure for more responsible business models.\u00a0<\/p>\n\n\n\n

badania.uew.pl \u2013 because responsible choices start with reliable knowledge.<\/strong>\u00a0<\/p>\n\n\n\n

Author: Justyna Morawska-P\u0142oskonka<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Just outside\u00a0Wroc\u0142aw, a major\u00a0logistics\u00a0hub of one of the world\u2019s largest\u00a0ultra […]<\/p>\n","protected":false},"author":80,"featured_media":41691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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outside\u00a0Wroc\u0142aw, a major\u00a0logistics\u00a0hub of one of the world\u2019s largest\u00a0ultra […]","publishpress_future_action":{"enabled":false,"date":"2026-07-20 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